“In 10 years of existence, the WEBEUZ agency has taken on various challenges, designing innovative solutions such as Myads, the 100% online digital agency, Hotleads, the pioneer in using AI-powered callbots & chatbots, and Ohmylead, a Business Intelligence software ranked among the TOP 20 most innovative tools globally in 2021. Today, Ohmylead is used by digital agencies worldwide under white label, which is a true pride for us. This international recognition testifies to the quality and innovation of our products and reinforces our pride as a Moroccan company.”
At the end of the 19th century, John Wanamaker, one of the pioneers of marketing in the land of Uncle Sam, bitterly lamented: “Half of the money I spend on advertising is wasted. The trouble is, I don’t know which half.” This quote reflects the challenges marketers faced at the time, lacking a precise way to measure the return on investment (ROI) of their advertising efforts.
What is shocking in this lamentation is that this sad reality still persists today, despite all technological advances and the use of Big Data to measure the ROI of our digital advertising investments! HubSpot reminds us that 92% of marketing departments remain blind to the ROI of their digital campaigns.
More than 100 years later, in a completely digital world, companies compete in budgets and strategies to attract qualified leads, who will be tomorrow’s customers. However, despite all efforts, it remains nearly impossible to distinguish the best leads from the rest during campaigns, though it’s easier once the ads are closed. The difference between the two can amount to hundreds of millions wasted! Because what sets one campaign apart from another is the ability to detect the best channels in real time and thereby direct budgets towards the most profitable channels. And that’s where everything counts!
Campaign Scoring: 10 Years of Research and Development at Webeuz
In 10 years of existence, the R&D laboratory of the WEBEUZ agency has examined thousands of scenarios and as many recurring questions during lead generation campaigns to understand, but above all, to master the issue of campaign scoring in real time. The result was the development of a revolutionary method that finds the perfect balance between quantity and quality, aligning marketing and sales efforts around a common indicator to optimize marketing expenses instantly by identifying the best lead acquisition sources.
In addition to this relevant data source, this approach has a significant complement: the speed of lead contact! This also plays a crucial role in the success of lead generation campaigns, as confirmed by a study conducted by InsideSales.com, indicating that leads contacted within 5 minutes of submission are 100 times more likely to be converted into customers than those contacted after 30 minutes.
HotLeads: Our AI-Powered Call Center and Marketing Automation for Optimal Lead Qualification
At WEBEUZ, we understand the importance of speed and make every effort to contact leads as quickly as possible through our integrated call center, which also ensures the quality of lead qualification to provide maximum useful information to sales teams, focusing more on their primary mission: converting prospects into customers.
Because yes, the issue of unqualified leads is a dangerous limit to closely monitor. Supported by figures, HubSpot revealed that nearly 75% of leads passed to sales are not qualified. This statistic is corroborated by Marketing Sherpa, which found that 67% of lost sales are due to poor lead qualification.
To address this challenge, WEBEUZ has made the bold choice to invest in innovation by equipping its call center with the most advanced marketing automation and artificial intelligence technologies to address scoring and lead qualification issues, offering its clients an unparalleled experience.
We take charge of leads from their initial contact and proactively accompany them until they meet our clients’ sales teams. Thus, we refine messages and adjust the actions of their sales teams in real time to ensure an effective acquisition strategy.
WEBEUZ Agency, the International Reference in Lead Generation for Guaranteed ROI
In summary, WEBEUZ’s approach rests on two essential pillars: campaign scoring to maximize ROI and lead call speed to increase conversion chances. This combination enables us to deliver high-performing lead generation campaigns that directly impact clients’ revenue.
Don’t let half of your advertising budget evaporate without achieving the expected results. To learn more about our expertise and how we can support your customer acquisition strategy, feel free to contact us at https://webeuz.ae/contact
