At the twilight of our 9th year of existence, and at the dawn of our first decade, we are delighted to tell you a story, to which our clients have contributed as much as the women and men of the agency.

Have you ever used a word, an image, or even a slogan to describe yourself or your company, and almost everyone misunderstood? It’s frustrating, to say the least, but it’s beneficial!

What comes to mind when you hear the term “web design” in the context of the web, digital marketing, and branding? You think “Website creation,” right? Well, when you’re a 360° digital agency, but people’s first question is, “oh, so you create websites?”, it’s almost amusing, yet extremely revealing of the potential to gain, if you take the time to answer that question, with the right framing, reformulation, and content…

So yes, you’ve suffered from these misconceptions, no matter your sector, we are sure, and you’ve done what it takes to communicate better. However, Google, YouTube, Facebook, Instagram, TikTok, all say something else, even the opposite about you, because the messages are ambiguous, or just not complete enough!

We’ve updated our positioning, our ambitions, and you’ve clearly noticed our visual identity as well, but we are and will always be WEBEUZ. A name that has always led to confusion, but precisely sums up who we are: trendsetters!

 

The word “Buzz” in our name was the stumbling block for people, as it has a very specific meaning, once reserved for the youth, but now understood and used by everyone. It uses a communication technique called “Intentional Ambiguity” allowing people to attribute their own meaning to our identity, yet narrow enough to frame and guide interpretation in a specific direction.

This ambiguity has allowed us to create a fan effect, subtle enough to slip into all minds, yet revealing the richness of our services, offers, and solutions, when deployed. Imagine then, that if we have become a leading agency in Morocco, thanks to a concept as simple yet creative as ever, what we have been able to achieve for our clients and what we have developed in terms of means and approaches for this creativity to be at the center of all the services we offer. It’s summarizing in one word, the cross-sectional agency that we are and are becoming even more so, thanks to our new positioning. (There are a few new service offerings that we will reveal to you in the near future)!

We are sure there have been moments in your life where you have listened to, read, or watched content in which a word or phrase jumped out at you so intensely that you felt it was made for you. Webeuz does all this at once, not just with the impression, but with the right measure, to create your stories and tell them in a way that disrupts and engages the right people.

Specialization is one of the most relevant growth levers. However, this postulate is not a fixed science, let alone a dogma, since at Webeuz, we have the ability to combine Marketing with Technology while being specialized. This is what we call multidisciplinary excellence.

In our new strategic orientation, we have designed an approach based on two principles and competencies, hitherto incompatible or non-linear at our peers, namely creativity and performance.

Data guides our digital strategies in a constant search for performance and creativity to maximize your ROI. Our data-driven action plans prioritize high-value deployments with a focus on short-term results.

The title of the article is now demystified. But what does our approach consist of?

1- A creative focus based on data and leveraging insights from target audiences to produce the right content for the right channel, achieving the set objectives.

2- Relevant targeting, based on intelligent mapping of existing touch-points, complemented with the creation of an ecosystem optimized for user journeys, whether they are customers or prospects.

3- Detailed measurement of the commercial impact of our actions (production, tech, and marketing), to demonstrate the link between our strategies and the relative increase in your turnover.

Our approach can be summed up by the famous phrase of Edwards Deming: “In God we trust, all others bring data.” This expression was made over 70 years ago and emphasized the need to apply scientific reasoning to every strategic decision.

 

That’s how we moved from a simple trade name to an identity.

Let’s talk and let us help you be found, be heard, and above all… be captivating!