Effective inbound marketing begins with a strong online presence. We attract visitors to your website (blog or landing page) who are likely interested in your products or services by establishing an image of authority and expertise through your content strategy. To achieve this, your channel will focus on distributing high-value content that addresses the specific needs of each of your target audiences, offering solutions that are not purely commercial.

Following a search for advice, information, or guidance, you will provide appropriate answers on your blog or through a landing page. Implementing a blog can optimize your search engine rankings and, in the medium to long term, position you as a leader in your field.

Once visitors are on your blog or landing page, what should you do with your audience? It’s great to have visitors, but it’s even more important to know what to do with them…

To transform simple visitors into customers, you first need to qualify them by offering magnets (useful content) such as expertise shared for free, periodic tips and tricks, partial results of a study, along with Call-To-Actions (CTAs) prompting them to subscribe to a newsletter, receive feeds, download a guide by providing their email, learn more about you, request a service presentation, or discover a demo.

Based on each visitor’s actions, you’ll identify those closest to conversion and ready to receive commercial offers. This gentle conversion approach helps you learn more about your audience and build a trusted relationship based on trust.

Now that you have attracted visitors who have willingly converted into potential customers, the next step is to turn them into actual clients. How can this be done? We convert your qualified prospects into customers through an email marketing strategy, remarketing efforts, and moderation that enhances your image in the eyes of customers. We address their questions, demonstrate your expertise, and establish your authority in the industry.

To achieve conversion, we gradually shift towards more commercially-oriented content. By segmenting your audience based on their common interests, we ensure precision and deliver tailored content and messages. By the time your prospect makes a purchase, they already know everything about you and understand why they prefer you over others.

It’s difficult to talk about “loyalty” without mentioning “lead nurturing,” a delicate phase of your digital strategy. Once your leads have been converted into customers, it’s crucial to build a relationship of trust to foster loyalty and turn them into ambassadors for your brand.

This is where the subtlety of your strategy comes into play because you’ve invested effort in acquiring a customer, but it’s easy to lose them. Moreover, it’s more cost-effective to retain a customer than to find new ones. The content initially intended for converting prospects will now shift towards branding content, as well as friendly and helpful content. Take cues from loyal friends: what sustains a relationship is having someone there for both the good and bad times, and helping when needed.

At Webeuz, we act with agility and deploy several effective tactics to maintain proximity with your prospects.