The insurance sector in Morocco can be summarized in two words: potential and delay. This creates an ideal context to create business opportunities.
The penetration rate of the insurance industry was 3.14% in 2016. Furthermore, forecasts from specialized organizations indicate a sustained increase of 5.7% in earned premiums in 2016.
Therefore, the sector is full of potential to be exploited: the clientele exists, it’s just a matter of capturing it.
On the other hand, insurers have relied too long on their achievements: their distribution and information channels have remained frozen in classical models while the Moroccan market undergoes an unprecedented transition towards the digitalization of services. It is now necessary to adapt to a connected clientele.
Following its participation in the “E-Insurance and M-Insurance” seminar organized by ARM consultants and led by Mr. Yvon MOYSAN, who has 15 years of professional experience in Digital Marketing in bancassurance, Webeuz has proposed to create a “special insurance” dossier.
Ideal for professionals in the insurance industry, this dossier will revolve around three articles that will inform you of best practices to adopt in the Digital:
- Change management, key to your digital transformation
- Development of a relevant digital communication strategy
- Loyalty and return on investment
Enjoy reading!
Our agency WEBEUZ helps you implement an innovative and creative digital strategy while adapting it to your sector of activity. Since 2013, we have been assisting major brands and significant industrial groups in developing their activities and measuring the return on investment of their communication devices. In this regard, we are at your disposal to provide our expertise in the field of digital communication.
