What is a Digital Campaign?

A digital campaign is a measure of impact aimed at reaching a wide audience through specific actions, with the goal of achieving one or more defined objectives using a company's digital ecosystem. A digital campaign consists of several distinct elements that work in synergy through a predefined digital strategy to optimize actions, reduce costs, and maximize ROI.

What is Digital Activation?

Digital activation involves creating a ripple effect that engages internet users and moves them to support a brand or company. It operates through the dissemination of impactful content supported by one or more calls to action, as well as influencer partnerships to generate viral community engagement and interaction. Activations typically aim to leave a lasting impression on new customers or serve as a reminder to existing ones, reinforcing their loyalty.

What is Influencer Marketing?

Digital influencer marketing involves leveraging opinion leaders, celebrities, or high-impact media to reach communities and achieve promotion, brand enhancement, or establishment objectives.

How to Recruit the Right Influencers for My Business?

Choosing the right influencers is crucial for successful influencer marketing strategy. It's not just about their follower count but rather their level of engagement and interaction with the community. To be relevant for a brand, influencers should:

• Be representative of the company's activities or products
• Create authentic and legitimate content
• Engage as leaders within the digital community

What is Digital Advertising or Online Advertising?

Digital advertising encompasses all forms of advertising conducted and distributed online. Initially referring to banners on websites, digital advertising has evolved with the development of platforms, user behaviors, and experiences. Today, it encompasses all actions aimed at promoting a product or service via paid channels across digital platforms.

How to Launch a Digital Advertising Campaign?

To launch a digital campaign, you need the support of a media buying agency or a performance-oriented digital agency. Initially, the agency will help refine your needs, fine-tune the brief, and propose the appropriate media mix tailored to your market, targets, and current circumstances. The best digital agency will provide visibility and performance at a minimal cost throughout the year and across all markets through relevant actions across media and advertising platforms, along with graphic and editorial adaptations to capture prospects.

How to Sponsor Posts on Facebook and Instagram?

To sponsor your posts on Facebook, you need a Facebook Ads Manager account and an international payment method (international credit card or PayPal account). Collaborating with a digital agency in Dubai allows you to overcome currency limits and benefit from their expertise.

How to Sponsor Posts on LinkedIn?

Similar to Facebook, sponsoring posts on LinkedIn involves creating an advertising account on LinkedIn Ads. We recommend contacting a digital agency to get the best prices and avoid currency limitations.

How to Sponsor Videos on YouTube?

Boosting a video on YouTube and increasing views requires using your Google Ads account. This process is similar to creating an advertising account on Facebook or LinkedIn. Contacting a digital agency ensures you get the best prices and avoid currency limitations.

What is Inbound Marketing?

Inbound Marketing is a technique focused on attracting customers through content that addresses their problems and needs rather than promoting a product directly. Inbound Marketing utilizes strategies like marketing automation, lead nurturing, and content creation to attract new visitors, convert them into leads, turn them into customers, and foster loyalty.

How to Define a Digital Strategy?

1- Define the objectives of digital presence
2- Create your brand story
3- Define SMART operational objectives
4- Define and identify buyer personas (Audiences)
5- Create user/customer journeys
7- Identify key channels (media mix)
8- Define a content strategy
9- Implement an editorial calendar
10- Plan resources, budgets, actions
MEASURE - MEASURE - MEASURE
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How to Generate Leads Using Digital?

A lead is someone interested in a product or service offer at a given moment but not yet ready to make a purchase. Lead generation occurs automatically as soon as a brand starts conversations with its prospects. There are several mechanisms for generating leads, varying by channel. Effective lead generation methods include blog articles, email marketing, lead magnets, white papers, ebooks, etc.

What is Mobile Marketing?

Mobile devices are the most widely used terminals worldwide today. Most of your prospects spend the majority of their time using smartphones for communication, information, entertainment, or transactions. Mobile marketing focuses on strategies using and targeting smartphones such as messaging, mobile applications, mobile websites, games, etc. Mobile marketing actions are particularly effective as they allow targeting a specific and highly engaged population, offering immersive experiences that lead to higher conversion rates.

What is SEO and How Does it Differ from SEA?

Search Engine Optimization (SEO) involves optimizing your website for search engines. It's the process of using on-site and off-site tactics to help your site rank higher in search engine results for specific keywords. SEO involves continuous updates to ensure optimal keyword density and site relevance, whereas SEA (Search Engine Advertising) delivers rapid results by displaying ads in search results as soon as they are deployed.