As Christmas is around the corner, “Get seen, heard, and known” are the watchwords of this period. Besides all the magical moments, it is an excellent opportunity for businesses to wish everyone a joyful holiday by tying these festive moments to their brand, creating hilarious and creative advertisements to target their customers.

Therefore, it is increasingly important for every business to be present to the point where advertising influences lead to discovery and ultimately improve sales. So, make sure to manage your advertising campaigns well to make the most of the opportunities offered.

Festive Periods: How to Communicate Effectively?

For a business, communicating during the festive period primarily serves to send its wishes, but not only that. Indeed, festive moments like Christmas and New Year’s are excellent opportunities to engage with customers, restart communication, or promote new marketing tactics.

These holidays are thus opportunities to be seized to get heard. To show your appreciation to your customers and convey your joy of having them as well as your desire to satisfy them continuously, a commercial action, such as sending a greeting card or a small utility gift, always makes an impact.

In light of this, it is important to opt for timely communication and to make the festive atmosphere felt to inspire joy and good cheer. Whether it’s a good Christmas hold music, a redesigned graphic charter for the occasion, or a specific visual advertising logo, all these attentions help immerse your customers in a festive environment, putting them in a good mood.

Moreover, special offers related to festive periods with limited durations often prove to be a favorable strategy to boost sales and encourage consumption.

Goodies “Promotional Gifts” (pens, gadgets, keychains, USB drives…): A Powerful Marketing Tool to Gain Visibility at an Event

Although business strategies are already largely evolving towards audiovisual and digital advertising, some traditional methods remain reliable, such as communication through objects: corporate gifts or simple promotional items. This remains a formidable communication vector and is essential for the success of a marketing strategy during the festive period, as it is the form of advertising preferred by consumers. According to various studies, 72% of people who received a promotional gift remember the name of the donor companies. It is a guarantee of brand image notoriety that we want to convey. Moreover, it offers an excellent return on investment because these low-cost objects offer wide visibility over a period that can last several years. The key is to find an item that customers will need and, most importantly, will want to wear and handle often. For this, a variety of eco-friendly promotional items, as offered on this site, can be part of the business gifts omnipresent in your clients’ work environment.

Facebook, Twitter, Pinterest: Sharing is the Key

To use the festive period to give your messages a festive rotation, bet on some catchy praises via social networks, as they are undoubtedly an element not to be overlooked in your holiday communication strategy. They stand on the same level as your traditional marketing tools, aiming to relay information related to your brand image. Try to weave an emotional bond with your assets by asking them, for instance, to share their wishes, opinions on your products, their satisfaction level with the service, or their perception of your upcoming innovations.

Another concept that rhymes with social networks is communicating about special offers, often called “Make A Wish Come True.” This method proves to be a classic way to encourage interaction between the company and the targeted audience. But how? By proposing contests, quizzes to cultivate a bond with your targets through thanks, compliments, gift sharing, or similar techniques, because, yes, the spirit of the holiday season is above all about sharing.

In summary, the festive periods are a huge opportunity for businesses not only to increase their annual profits but above all to create lasting relationships with their customers. By communicating with them and providing useful and valuable promotional items, you can thus, strengthen an emotional bond to better retain and conquer, which will subsequently boost your sales with a well-targeted audience.