As the name suggests, automated marketing, or marketing automation for the anglicisms, is a series of methods and scenarios designed to trigger based on user actions and the pace of their interactions, without human intervention.
Marketing automation helps you identify potential prospects who, through an automated nurturing process, will become qualified leads. It automates actions that lead prospects to a point of readiness where the sales team can approach and “harvest” them to easily and quickly conclude sales and initiate a long-term relationship. This collected information will completely guide the direction of your digital strategy.
Automated marketing can be highly effective in enhancing relationships with your prospects and customers by automating a wide range of actions and integrating them with consumer behaviors, thereby increasing marketing productivity and efficiency to fuel sales teams with qualified prospects.
Why Has Marketing Automation Become Indispensable?
Whether you’re a startup with a small marketing team or a large enterprise, optimizing efficiency is always a priority.
And that’s precisely the goal of marketing automation, as it effectively allows you to know where each customer stands in the purchasing process and provides better visibility into the past, present, and future activities of leads, enabling you to determine exactly what content to deliver and when to push them to the next phase.
Long seen as a tool or gadget, marketing automation has become a highly effective aspect of digital marketing over the years. When well-mastered, it promotes content, generates, qualifies, and nurtures prospects in the conversion funnel, all at a lower cost.
Marketing automation goes beyond simply mechanizing tasks; it’s about working smart!
If you’re considering automating your company’s marketing but still hesitating, here are the main reasons to adopt it:
- Achieve profitability and cost control
- Better management of leads
- Enhance synergy between marketing and sales teams
- Less repetition and more creativity in daily tasks
- Refine your marketing process from A to Z
- Find qualified leads across all channels
- Conduct A/B testing on your campaigns
- Optimize lead nurturing processes
- Save time managing social media campaigns
What Are the Signs That It’s Time to Adopt Marketing Automation?
- You have traffic but still not enough conversions
- Lead quality is lacking
- You spend a lot of time managing KPIs
- Traditional marketing actions are losing effectiveness
- No visibility into your ROI
- Declining performance of your sales prospecting actions
How Can I Integrate Marketing Automation into My Business?
Marketing automation offers undeniable advantages that enable you to build a comprehensive content strategy, simplify the prospect conversion journey, and most importantly, automate the relationship with these leads by nurturing them with high-value content from their perspective.
Webeuz is a pioneering digital agency in marketing automation and consumer behavior analysis. With the expertise of its consultants, it will guide you in implementing a relevant digital strategy to automate your processes and effectively reach your leads!
