Singapore has seen tremendous growth in digital businesses over the past few years. In 2020, Singapore is still ranked second in the world in terms of digital competitiveness, with an impressive rate of 98.05%, just behind the United States, which holds the first place.

Today, the digital transformation of your business is an effective way to get qualified leads, given the increasing number of online buyers. You can reach your target audience online, generate leads, and convert them into sales.

However, generating leads is easier said than done, which is why digital marketing experts can support you and share their advice on using data.

Here are four proven lead generation strategies that you can use for your business.

1 – Regularly create quality content

People are very likely to overlook your business if you have nothing relevant to offer. In this case, try to create quality content regularly. Instead of taking the typical aggressive sales approach, you can be more subtle and produce content in the form of:

  • Blogs
  • Case studies
  • Videos
  • Infographics
  • Podcasts
  • Emails
  • Quizzes

You can use almost any type of content to generate qualified leads, as long as it captures the attention of your target audience. Also, be sure to distribute your content on various digital platforms, including your website and social media pages, to reach as many people as possible.
Especially when creating quality content, don’t forget to include information that provides solutions to consumers’ problems. For example, you can write a blog that contains ideas, tips, and strategies related to your business. Share your blog posts on social media to attract interested readers. By doing so, you can drive traffic to your website and convert your visitors into customers.

2 – Use email marketing

When it comes to business-to-business (B2B) marketing, emails or newsletters are one of your most effective assets. In fact, according to the Content Marketing Institute, emails rank second (with social media in first place) as the primary content format for B2B marketing.
Using emails or newsletters is an excellent way to generate leads. It can help you distribute your content to potential customers. To achieve this, you must first build a list of email addresses.

To do this, you can encourage your customers to subscribe to your newsletter. For example, try inserting a call-to-action (CTA) button or link in your blog and social media posts to redirect readers to your signup page. Interested individuals will subscribe to your newsletter.

Your email list will eventually grow over time. Encourage your customers to subscribe so you can establish a deeper relationship with them through your emails by informing them of the latest trends and news related to your industry, products, and services.

3 – Optimize your website

Website optimization is essential for lead generation. After all, it is on your website that your customers gather information about your business. That is why you need to optimize your website for SEO to generate more leads.
There are several ways to optimize your website for lead generation. One of them is to identify the page on your website that receives the most traffic. Include a form or a CTA on this page to engage with potential customers and encourage them to sign up for an account or follow your social media page.

You can also conduct A/B testing to identify the most effective CTA that will increase your click-through rate (CTR). A/B testing is a methodology that aims to improve the user experience by experimenting with two variants. You can create two variants of the same webpage with different CTAs. After conducting an A/B test, analyze the results to identify the CTA that generates the most leads.

4 – Develop your social media presence

Social media marketing is a great strategy for growing an audience, as about 4.96 million Singaporeans use social media in 2021. You can engage with your target audience on the social media network of your choice. Choose a social media platform that can meet your needs, based on your goals, objectives, and preferences.
For example, if you want to do B2B marketing, LinkedIn might be your ideal choice. After all, 96% of B2B content marketers use LinkedIn for social media marketing. These figures testify to LinkedIn’s reliability over the past decade. You can also join communities to connect with potential customers.

On the other hand, if your marketing approach revolves around the needs and interests of everyday consumers, consider using social networks such as Facebook, Instagram, Twitter, and many others. Promote your business on these platforms to generate leads.

Regardless of which social media marketing platform you choose, be sure to engage with your followers by regularly posting content and responding to comments and interactions from your followers whenever necessary.