“What compels you to read this article? That’s the power of the Web! No obligation with total access.” That’s exactly what we think, just like any other content-hungry internet user whose naive mentality from the early cyber years hasn’t changed a bit.

In 2014, it’s outdated to look at the web through any lens other than that of an entrepreneur. The “e” is now attached to commerce, yet some are still hesitant to use it for its true essence: advertising.

It’s precisely for this reason – and to avoid an overly long article full of statistics and technical jargon that’s hard to bear when we have other more interesting pages to browse – here are the top 10 reasons to opt for online advertising:

Reason No. 10 – Cost and billing method are much more advantageous for online advertising, and the billing methods are also much more diversified than those of offline media. For example: cost per view, per click, per lead, per sale…

Reason No. 9 – ROI of Brand, the evaluation of advertising impact or return on investment is incredibly easy to measure with online advertising. Estimation/targeting is an instantly calculated equation and can be a very interesting management tool and indicator. Meanwhile, a billboard takes forever to inform its tenant that it has lost much of its audience with a poor design, and the worst is yet to come.

Reason No. 8 – Personalized advertising – apart from languages that can be changed from one user to another – the web exploits both voluntarily provided user data and cookies. This information allows for a very precise profile of the user: IP address (location), visited pages, navigation path…

Reason No. 7 – Effective targeting and the control of expansion or behavioral targeting allows for ads to be shown based on users’ interests. So, a user who regularly visits football sites will see ads related to their passion.

The advantage for the advertiser is that they can meticulously distribute their ads to the users who might be interested. Thus, our football enthusiast will be offered THE ad that suits them.

Reason No. 6 – It’s cooler to see your ad on the net. The Web is the kingdom of the young, and to please them, what better way for the brand than to align with their interests!
Furthermore, the offline space is often governed by numerous rules and norms whose rigidity contrasts with the free manipulation of the brand image by the advertiser. Conversely, on the net, no brand can be banned for an interpretation accusing it of indecency.

Reason No. 5 – The campaign launch time is significantly shorter. This can be very interesting for reacting to current events and giving dynamism to the advertiser’s image.

Reason No. 4 – Google and Facebook do it! Is there any need to argue this point?

Reason No. 3 – It allows for more product research, especially for products that require a strong commitment from the customer.

For example, “buying a car.” Those interested in a new car benefit the most from the power of the internet as they can instantly conduct all the research they need before making a decision.

Reason No. 2 – Automated purchase is the most interesting element for the web advertiser, unlike an ad in newspapers, TV, or radio which requires finding the nearest agency to make the purchase (which is, in fact, the main goal of all this hassle). Online, the user can simultaneously buy the item that interests them, allowing the advertiser to “add it to the cart” for their customers in the quickest way possible.

Reason No. 1 – It’s written in the old and new testament Verse 24/5, the version of Barnabas: “[…] But Jesus, knowing their thoughts, said to them: take it from me, web advertising is mine. Any other is from Satan and will be reduced to dust […]”

To conclude: Have you ever left a shopping site and received a personalized message on another site about one or more products that interested you, asking you to return to the first site?

Retargeting or behavioral targeting is a technology that Amazon has developed on its site, allowing it to generate 35% of its sales.

We’ll have fun discussing this beauty in the next article.

That said, if these reasons don’t turn you “on,” I don’t know what will! Literally!