FAQ

• What is a digital agency?

  A digital agency specializes in digital-related professions. It differs from web agencies and communication agencies by integrating multiple disciplines and professions into a single, fully integrated structure to address digital transformation challenges across various domains. A digital agency is to technology and communication agencies what a maestro is to an orchestra.

• What are the professions in a digital agency?

  A typical digital agency is a multidisciplinary structure with several teams dedicated to distinct but complementary professions. A digital agency in Dubai, like ours, should include the following professions:
  (Digital Marketing, Social Media Marketing, Inbound Marketing, Lead Generation, Marketing Automation, Content Marketing, Influencer Marketing, Email Marketing, Mobile Marketing, E-reputation, Personal Branding, Search Engine Marketing (SEO/SEA), Digital Communication, Digital Advertising on Social Networks, Native Advertising, Retargeting/Remarketing, Digital Campaigns, Digital Activations, Gaming, Digital PR, Content Production, Content Writing, Video Production, Motion Design, Shootings and Reporting, Web and Mobile Design, Web and Mobile Development, User Behavior Analysis).

• How does a digital agency contribute to a company's performance?

  - Collaborating with a digital agency is a strategic decision that sets a company apart from its competition. While a company may integrate digital services internally, partnering with a digital agency ensures alignment with industry best practices and rapid-evolving trends. The contribution of a digital agency to your business is significant as it enables you to:
  - Have websites and mobile applications that meet international standards, respecting user experience and interface requirements.
  - Maintain competitive visibility on search engines.
  - Build and manage your brand image through an efficient digital communication strategy.
  - Produce engaging and impactful content for your communication channels.
  - Execute activation and influence campaigns across different communities.
  - Optimize advertising budgets through intelligent and relevant media buying.
  - Generate leads by maximizing prospect/customer capture, interest, and loyalty at minimal cost.

• What is digital marketing?

  Digital marketing encompasses all actions conducted by a company through its own means or in collaboration with a digital agency to promote its products to people using internet-connected electronic devices such as computers, smartphones, and tablets. Digital marketing operates through digital channels such as websites, search engines, social media, email, and mobile applications to establish connections with prospects and clients.

• What is digital communication?

  Digital communication refers to the set of strategies and operational actions aimed at creating links, exchanges, conversations, and interactions between a company and its various communities to convey messages, values, calls to action, etc., to capture their interest and improve visibility, reputation, or likability. Digital communication, like offline communication, follows codes and techniques specific to the channels used and the native content they support to engage internet users.